Fiske's theory: Fiske's Theory suggests that people naturally categorise events that
take place in their reality in reference to texts they have experienced
in the past. This means he is suggesting we all create a context for
what we are seeing through intertextual referencing. People tend to
believe that genre is based on real life, however, the human mind tends
to give real life events context and genre based on those created in
texts. This can apply to generally speaking, any genre, for example:
the exorcist (ghost films): when something seemingly super natural
takes place in real life people may relate it to a text based on
ghosts. such as, if an object might randomly fall off a shelf in a
supposedly haunted location on a ghost walk, people will witness this
in reference to things they have seen in the exorcist or other such
films.
Crime drama/action: if a person became held up in a
hostage situation with thieves attempting to hold them at Ransom or in
exchange for their escape, this would be perceived in accordance with
crime drama TV shows or films, and to make sense of the situation they
would turn it into another text.
Horror drama 127 hours : the
film 127 hours is based on a real life event in which a man became
trapped under a rock for near enough a whole 5 days, before actually
cutting off his own arm in order to escape. the fact that this was then
made into a film shows just how influential media texts are on how we
perceive situations - the events of the situation were so intense for
the victim (aron Ralston) that they were described as "something out of
a movie", and they were so unbelievable horrific that it was actually
turned into a film.
David Buckingham says: 'Genre is not ....simply "given" by the culture: rather, it is in a constant process of negotiation and change.'
So what have you learned from this?
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